The Battle Between SEO and PPC - Which is Best For Search Engine Marketing?

Search Engine Optimization and Pay Per Click advertising are two widely used techniques in which webmasters use to increase traffic to their websites. When both techniques are executed properly more users will be directed to your website.

So if both of these techniques get the same results how could one be better than another? Let's start out by breaking down each technique.

Pay Per Click Advertising (PPC)
Pay Per Click Advertising is available through several search engines but the most commonly used PPC advertising is done through Google AdWords. The first step in setting up PPC is selecting your keywords. Second, you must place a bid for each keyword. Each time a search engine user clicks on your advertisement you will be billed by Google the agreed amount bid. You can set a daily spending limit on your account so that once your daily limit has been reached your ads will be taken off the search engine.

PPC Positives
Since you are paying for a top position in the search engine, you will start receiving traffic to your site as soon as you launch your PPC account. As long as you continue your campaign your traffic should remain relatively constant.

PPC Negatives
PPC campaigns can get pricey very quickly. Each keyword you choose has an individual bid price. These bid prices vary from a couple cents a click to well over forty dollars! Assuming you don't have an unlimited PPC budget your spending limit can be reached relatively quickly. Once your spending limit has been reached your advertisements are taken down from the search engines and that's the end of your traffic for the day.

Search Engine Optimization (SEO)
Search Engine Optimization consists of two elements, on page optimization and off page optimization. On page optimization includes researching and selecting keywords and then making changes to the title tags, header tags, image alt tags and a lot more. The off page optimization consists of building links from directories and other related websites that point back to your site using what is called a contextual link.

SEO Positives
Search Engine Optimization in comparison to PPC can be relatively cheap because you can do the research and implementation on your own time. After your SEO has been implemented and top search rankings have been achieved, you should get the traffic to your site that you have been working hard for. If you continually add fresh new content to your site and expand on your link building efforts there is no reason why you can't keep these rankings. The end result could be maintaining your sites traffic for as long as your site continues to be live on the internet.

SEO Negatives
It can take months/years before your keyword(s) reach the top page of Google and other search engines. It is believed that over 85% of search engine users do not click past the first page in the search engine. SEO can be very time consuming and there is no promise of success. If SEO is not done correctly or is abandoned your search results and your traffic will suffer. SEO is never "completed" it will always require more work as Google changes their ranking algorithms regularly.

Who Is The Winner between SEO and PPC?
Everyone has their own opinions and I am not going to say that any technique is best. Simply put, both SEO and PPC have their time and place. A combination of SEO and PPC is my personal favorite. Use the PPC heavily in the beginning while your organic SEO isn't converting any visitors. As your keywords rise in the search engines results you can lower your PPC spending. In a perfect world you will eventually rank at the top for all your keywords and you can end your PPC campaign all together.

DKS Systems is a Minnesota Web Design firm located in Golden Valley Minnesota. Contact DKS for more information regarding internet marketing or web development.

Article Source: http://EzineArticles.com/?expert=Nick_LeRoy

Forget the Make Money From Home Scams - Run a Real Internet Business That Generates Serious Profits

You're fed up with your day job, you hate your boss, and you just can't stand the thought of going to work tomorrow. You open up Google and look up various ways to make money from home, and pretty soon you've familiarized yourself with the hundreds of outdated, useless, even scammy courses promising you hundreds, or even thousands of dollars a day. You may even try a couple, only to realize they don't teach you a thing.

Perhaps you've passed this stage and have looked into the field of Internet Marketing. You know the importance of establishing a real online business, and are prepared to put in a realistic number of hours with realistic expectations as to what you will earn, but you just don't really know where to start. If you're at this stage, or new to Internet Marketing, then I've written this article with you in mind.

I'm going to keep this short and sweet, as I know your time is valuable. In this article I'm going to teach you one of the oldest, yet most profitable ways to make money from home. A to the point, useful business strategy, that you can start implementing immediately.

Ohh but if it's old, it won't work will it? Not true. Real, sound business strategies that work and bring in profits will never die out, and this is one such strategy. It's stood before the tests of time again and again, and as someone who has been in your shoes, I can tell you that if your goal is to make money from home, then this strategy works more than any other.

So what is this strategy? Quite simply it's selling rebrandable products.

Something so simple, so easy, that requires no previous business experience or capital, yet you're probably going to dismiss it with a hundred and one excuses as to why this strategy won't work for you (even before you try it). But if in the off chance you're more of a realist than a pessimist, then I'm going to show you just how rebranding products and selling them as your own is the number one ticket that all the big name gurus use to make serious money from home.

Take a look at any commercial website online. Go ahead and do a Google search. You'll find tens of thousands of digital products for sale, complete with convincing sales letters as to why you should buy the site's product.

Now, what if I told you that those products weren't really owned by the vast majority of those websites? What if I told you that most of the owners of these websites were just simply buying resale rights to already existing high quality products, then rebranding them and selling them as their own?

If I told you that, I wouldn't be lying, because it's true.

So how does it work exactly? Quite simply, some people will create a product and sell a "resell licence" to it to a limited number of people, usually one hundred or so. Whilst the product itself remains the same, these people who purchase the "resell licence" are free to rebrand the product with their own name and their own logo, and sell it as their own. Then, when the consumer comes along, they look at the product, thinking its original, and they buy it.

Some of these sites will overprice the product by sometimes twice, three times, or even ten times its original value. The best thing of all however is that you can do this too, and it's perfectly legal (provided you obtain the "resell licence").

All you need is a website, a domain name, and a product to sell. You can even find a lot of these resellable products online free, with complete sales letters. Simply set one of these sales letters up on your website and recruit an army of affiliates to market the product for you and voila - you're your own digital product merchant who makes money from home on autopilot.

You didn't need to pay hundreds of dollars to hear this useful tip did you? Oh no. But it works. This online business strategy is so simple, so easy, and is the roadmap I use to make real money, but the reason you won't hear about it from the "gurus" is because it reveals the exact same business strategy that they use to make money from home. And people never like sharing their real strategies, do they?

David Franklin is a controversial, no nonsense Internet Marketer who has "rebelled" against the mainstream charlatanism of the Internet Marketing Niche. He runs a free course teaching anyone who wants to join free ways to make money from home by selling rebrandable products.

You can find out more tips to make money from home at David Franklin's website.

Article Source: http://EzineArticles.com/?expert=David_Franklin

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Traffic Generations - 3 Great Website Traffic Generation Methods

There are several website traffic generation methods that you can use to promote your site. These methods are best used in conjunction with email marketing and list building, but can be used to drive traffic to ecommerce sites as well. In fact, you will find you are most successful when you use these website traffic generation methods in conjunction with a free giveaway or special offer.

1. Online Classified Advertising. These ads are becoming more and more popular. Especially if you have something to offer for free, something to barter or trade, or something to sell that is a great deal, this is the best place for you to be spending your marketing efforts. They are free and used by people around the world. Craigslist alone received as much traffic as EzineArticles last month alone.

2. Article Marketing. Speaking of EzineArticles, this is the most popular site for article submissions. Article directories are a great way to promote your site because you can post to specific categories, show off your expertise and knowledge for your niche market, and reach your target audience. If you're lucky you will get your articles syndicated and find yourself in the middle of a virtual traffic storm.

3. Social Networking and Social Media. Twitter, Facebook, MySpace, and Linked In are just a few of the social networking sites being used very successfully to generate traffic and buzz. You can also use social media such as You Tube to create videos for the same purpose.

Do you want to learn how I build a list and make money online? I've just finished writing a brand new FREE ebook called '7 Steps to Profits and List Building with Article Marketing'.

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Article Source: http://EzineArticles.com/?expert=Jason_A_Osborn